Course Objectives:

Strategy and Corporate Governance is the compulsory course for CGA students. After the learning of this course, our students will know how the company works, how the specific strategy is decided, crafted, and executed. Meanwhile, business ethics and corporate governance go through the whole course.

Course Plan:

Week 1 Chapter 1: What is strategy and why is it important?

Week 2 Chapter 2: Charting a company’s directions: its vision, mission, objectives and strategy

Week 3 Chapter 3: Evaluating a company’s external environment

Week 4 Chapter 3: Evaluating a company’s external environment

Week 5 Chapter 4: Evaluating a company’s resources, capabilities, and competitiveness

Week 6 Chapter 4: Evaluating a company’s resources, capabilities, and competitiveness

Week 7  Chapter 5: The five generic competitive strategies

Week 8 Chapter 6: Strengthening a company’s competitive position: strategic moves, timing, and scope of operations

Week 9 Chapter 7: Strategies for competing in international markets

Week 10 Chapter 8: Corporate strategy: diversification and the multi-business company

Week 11 Chapter 9: Ethics, corporate social responsibility, environmental sustainability, and strategy

Week 12 Chapter 10: Building an organization capable of good strategy execution: people, capabilities, and structure

Week 13 Chapter 11: Managing internal operations: actions that promote good strategy execution

Week 14 Chapter 12: Corporate culture and leadership: keys to good strategy execution

Week 15 & Week 16: presentation

Credits: 3