Course Objectives and Requirements:
The media is ubiquitous. It is not only a window through which we perceive the world, but also an extension of various organs of our body. This course aims to explore how the media, as the main source of human cognition, influences people's perception of the real world as well as the resulting emotional feelings and behavioral phenomena. Combining relevant theories in psychology and communication, it discusses the impact of media content such as advertisements, music, and news in the media on people. It opens a psychological window for students to better understand the media and themselves.
Aims of the course:
1. Enable students to master the basic concepts, laws and characteristics of communication psychology.
2. Help students understand and master the basic research methods of communication psychology.
3. Let students master the psychological knowledge for understanding media content.
4. Guide students to learn to use the perspective of media psychology to explain and analyze communication phenomena and activities.
5. Cultivate students' media literacy.
6. Strengthen students' self-awareness ability and emotion regulation ability.
Key points:
Students should master the psychological way of thinking and research methods to understand media phenomena.
Difficult points:
It is necessary to carefully read psychological literature and monographs.
Teaching Contents:
Session I. Introduction
Session II. The Development of Behaviorist Psychology and Media Theory
Session III. The Development of Psychoanalytic Psychology and Media Theory
Session IV. Cognitive Psychology and Mass Communication Research
Session V. The Development of Humanistic Psychology and Media Theory
Session VI. Psychological Research Method: Quantitative Research
Session VII. Psychological Research Method: Qualitative Research
Session VIII. The Psychology of Communicators
Session IX. The Psychology of Audience
Session X. Research Topics and Research Methods
Text Book(s) and Reference Materials:
Zhang Jie, Coursebook on Mass Media Psychology, Zhejiang University Press, 2011.
Richard Jackson Harris, translated by Xiang Debao, Media Psychology, China Light Industry Press, 2007.
Fang Jianyi and Zhang Jie, Mass Media Psychology, Zhejiang University Press, 2007.
Credits:2
