Compulsory Courses

Mass Communication
Author: Date:05-11-2014 Hits:

Mass Communication

Objectives and Requirements:

This course is the required course for undergraduate students majored in all programs of journalism and communication studies. It is a fundamental course in the program of International Journalism, which is designed to provide students with the essentials for a smooth transition to professional studies and practices. Through this course, basic academic knowledge and skills will be introduced and developed, which help students understand the dynamics of and be capable of explaining the concepts and phenomenon in the area of mass communication, such as interpersonal communication, group communication, organization communication, advertising, propaganda, journalism, herding behavior, news production, information society and so on. Besides the related knowledge and skills (the key methods used to investigate and analyze mass communication phenomenon) to be taught to achieve the objectives above, this course also provides students with opportunities such as group work, filed investigation, and case study to make their learning more practical.

Part I: Introduction to Mass Communication Theory
In this section, we will examine the field of social science and the theories it spawns—specifically mass communication theories. We will define theory and offer several classifications of communication theory and mass communication theory.
Part II: The Era of Mass Society and Mass Culture
(1) The rise of media industries and mass society theory
(2) The rise of media theory in the age of propaganda
(3) Normative theories of mass communication
Part III: From Limited-Effects to critical cultural theories: ferment in the field
(1) The rise of Limited-Effects theory
(2) Moving beyond limited effects: focus on functionalism and children
(3) The emergence of critical and cultural theories of mass communication
Part IV: Contemporary mass communication theory: from active-audience to meaning-making theories
(1) Audience theories: uses, reception, and effects
(2) Media and society: the role of media in the social world
(3) Media and culture theories: meaning-making in the social world
(4) Afterword: the future of media theory and research

Credits: 3

Last:Introduction to Broadcast

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