In response to the initiative of Guangdong Province to call on college students to serve the countryside，Jinan University's International College formed the Intelligent Integration of Guangdong's Color practice team. On January 17, 2025，10 members from the Chinese mainland, Romania, Suriname and other regions gathered in Shixing County, Shaoguan. They started industrial optimization and cultural exchange work in rural areas, writing touching youth stories.

School-enterprise negotiations and supporting industry：

  On the afternoon of the 17th, the practical team invited Tang Hanlu, Eager High - Tech's HR director, to school for a discussion with Secretary Song and team members. They reached a consensus on exploring cultural - creative market demand and promoting intangible cultural heritage. Tang, drawing on his experience, briefed on seizing global market chances, enhancing brand competitiveness, and shared cross - cultural promotion skills, which benefited the team's practical work. 

  During the discussion, team leader Jiang Wenrui introduced past practice experience in Shixing. Secretary Song Jingsong stressed implementing the President Xi's instruction and urged the team to boost the Hundred-County Thousand-Town Ten-Thousand-Village High-Quality Development Project through cultural means.

In-depth field research and industry study:

  On the morning of January 18, the team visited the production base of Eager High - Tech. Led by factory director Li Jiaohui, they saw stationery production. This visit helped identify industry pain points for optimization.

In-depth exchanges and expansion of ideas:

  After the company interview, the team entered into an in-depth exchange with Li Jiaohui. He first introduced the company's production scale, product characteristics and market positioning in the industry.

  Then, Feng Jing, a member of the design team, showed the design ideas and concepts of the team's early cultural and creative design works, listened to the suggestions of Shixing Cultural Empowerment Products, and opened up ideas for future design work.

  Finally, the team members put forward solutions to improve the company's innovation ability and expand market channels. They had an in-depth discussion on the concept of the integration of Yiergao Stationery Technology Co., Ltd. and the intangible cultural and creative industries related to the intangible cultural heritage of Shixing County, and both sides showed a strong willingness to cooperate.

Summarize experience and assist development:

  With the theme of cultural science and technology going to the countryside, the Zhirong Yuecai industry-university-research integration practice group focuses on the development plan and existing resources of the county's characteristic industries such as stationery production industry, drives rural development, and promotes cultural publicity and industrial upgrading.

  Through multi-party cooperation, the practice group realizes the integration of cultural resources and enterprise resources, and takes the Zhirong Yuecai industry-university-research integration practice group to the theme of cultural science and technology going to the countryside, applies the rich intangible cultural heritage resources to traditional manufacturing enterprises, conforms to the continuous growth of enterprise turnover and the good momentum of cross-border e-commerce development, and realizes corporate profitability, rural income generation, and cultural development.

Text/Jiang Wenrui, Chen Buqing, Yu Zhigeng

Image/Tang Yujing, Huang Anni, Wu Zhaoming 

Edited/Chen Buqing and Jiang Wenrui

First review/Feng Xiaolong

Review/Song Jingsong

Final review/Yan Xin