Compulsory Courses

Marketing
Author: Date:14-11-2007 Hits:

 

Objectives:

Marketing includes theories and practice of modern marketing and concludes a series of strategies and methods of marketing.
 
The course is designed to provide a platform of theoretical learning, practicing, information and resources communication for students. It aims to enable students to get the knowledge of basic theories and development of marketing and be able to analyze and solve problems.
 
The course puts emphasis on combining theory with facts especially facts in China.
 
The characteristics of the course is:
 
New----endeavors to give students the latest theories and cases about marketing at home and abroad
Actual---- stresses facts and the role of practice
Local---- eyes on local cases and solves local problems 
 
Credits: 3
 



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